Links

Custom Aliases

Create branded, memorable links with custom shortcodes

Custom aliases let you replace the random shortcode with a meaningful word or phrase, making your links more memorable and professional.


Benefits of Custom Aliases

  • Brand recognition - Links that reflect your brand
  • Memorability - Easy for users to remember and type
  • Trust - Descriptive links build user confidence
  • Marketing - Perfect for campaigns and promotions

Creating a Custom Alias

  1. Create a new link or edit an existing one
  2. In the Alias field, enter your custom text
  3. The system will check if the alias is available
  4. Save your link

Alias Rules

Custom aliases must follow these rules:

Letters (a-z), numbers (0-9), and hyphens (-)
3-50 characters in length
Case-insensitive (MyLink = mylink)
No spaces or special characters
Cannot start or end with a hyphen
Reserved words (api, admin, dashboard) not allowed

Examples

Use CaseExample AliasFull Link
Product launchnew-productshrtylnk.co/new-product
Marketing campaignsummer-sale-2024shrtylnk.co/summer-sale-2024
Event registrationconferenceshrtylnk.co/conference
Social media bioportfolioshrtylnk.co/portfolio

Best Practices

  • Keep it short - Shorter aliases are easier to remember
  • Be descriptive - The alias should hint at the destination
  • Use hyphens wisely - Separate words for readability
  • Avoid dates - Unless the link is truly time-specific
  • Check availability early - Popular aliases go fast

Changing an Alias

You can change a link's alias at any time from the link details page. Keep in mind:

  • The old alias will immediately become available for others
  • Existing shares of the old link will stop working
  • Analytics are preserved with the new alias